NAMING
Naming for a business involves creating a unique, memorable and meaningful name that reflects the essence of the company, product or service and attracts the target audience. A good name helps a business stand out and become recognizable.
A systematic approach to naming:
  • 1. Define the naming strategy
    * What does the business do?
    * What are the company's values and mission?
    * Who is the target audience?
    * What impression do we want to make? (serious, fun, prestigious, technological)
    * Are we planning to scale up to the international market?
  • 2. Types of names
    1. Descriptive – directly describe the product or service.
    2. Associative – evoke associations with values or experiences.
    3. Abstract/fictional – unique, easy to remember, but do not evoke direct associations.
    4. Names or surnames – suitable for personal brands or the premium segment.
    5. Combined – a combination of words or elements.
  • 3. Criteria for a good name
    * Easy to pronounce and remember
    * Reflects the essence of the brand or values
    * Unique (no competitors with the same name)
    * Suitable for domains and social networks
    * Can be scalable and does not limit business development
  • 4. Generating ideas
    * Brainstorming with the team
    * Using dictionaries, synonyms, foreign words
    * Creating combinations of words or abbreviations
    * Checking how it sounds aloud
    * Checking domain names and trademarks
  • 5. Testing
    * We show the name to potential customers.
    * We observe their reaction: is it easy to remember, does it evoke associations, does it elicit positive emotions?
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